5 Reasons why missing out on Pinterest can hurt your social media strategy (Backed by Numbers!)
March 25, 2015
Who doesn’t love numbers? They provide clarity in a muddled world, and make things simpler. We could chat all day long about Pinterest strategy (after all, we do that regularly with our clients!), but if you’re not convinced on the value of Pinterest, you won’t be listening. You will also be missing out on the hottest social platform of the day. So here are the five biggest reasons on why you need to be on Pinterest. Backed by gobs of data.
Pinterest is growing fast
Blazing fast. It was the fastest growing social media platform in 2014. Can you really afford to stay away from something this red-hot?
Pinterest means more revenue
A study discovered that shoppers on Pinterest spend 2-3 times more than they do on Twitter or Facebook.
Ladies love Pinterest
Almost half the online female crowd is on Pinterest (a staggering 42%!). They are also the most active ones. Around 92% of Pins are done by women.
Pinterest means more new customers
Now, it did not get the name ‘top-of-the-funnel’ for nothing! If you go by the ‘First Touch’ revenue per click basis, Pinterest gets you 4x more revenue per click than Twitter and 27% more revenue per click than Facebook.
Pinterest has more scope for growth
From 2012 to 2014, Pinterest’s growth has been phenomenal. Love it, hate it, you definitely can’t ignore it!